About us

The brand's story, Hair for Beauty™, emerges from a meeting of cultures and the discovery of beauty that defies the climate: the heat of the desert and its unexpected symphony of order and aroma. Sofia and Marta, two enterprising Italian women with a passion for innovation in hair care, were captivated by the elegance of Dubai's women, whose hair remains perfect and fragrant despite the heat and humidity.

This paradox became the muse for their vision. Returning to Italy, they brought with them the dream of a brand, Hair for Beauty™, that could embody the resilience and refinement they observed. Their goal is simple: to create a line of hair care products under the Hair for Beauty™ name that allows every woman to feel and look her best, no matter the environmental challenges.

Their first triumph is the AromaComb, a comb that captures the essence of the Arabian tradition of bakhoor, but it's just the beginning. The brand Sofia and Marta have created, Hair for Beauty™, is not limited to a single product; it's an ode to diversity and customization. Each comb in the Hair for Beauty™ collection is designed with a specific intention: some to gently detangle, others to maximize volume, and still others to stimulate the scalp and promote healthy hair growth.

What binds the Hair for Beauty™ product range together is not just superior quality or technological innovation; it's the philosophy that every woman should be able to experience her unique version of beauty without compromise. Hair for Beauty™ is committed to providing the tools to achieve this ideal, considering hair health, design efficiency, and overall sensory impact.

Their brand story, Hair for Beauty™, focuses not just on a comb, but on a whole spectrum of experiences that celebrate the strength and beauty of every woman. These are the values that Sofia and Marta want Hair for Beauty™ to embody: resilience, beauty, and a personal touch that makes each product a faithful companion in daily hair care.